You can look at Apple Watch in terms of trade docs…

“You can look at Apple Watch in terms of trade docs – what it does, etcetera – or you can look at what would be possible if you knew that you had this much technology with you at all times. Many of us have our phones with us all the time, but they aren’t connected to you. Imagine having something this powerful with you at all times, and what opportunities that might present to the user.”

Apple, Influence, and Ive