With Gay Burger, the pop-up model got an influencer twist

Within a few days, Gay Burger’s viral moment passed. Now, the brand is no longer operational. Its brief peak resembled the product drop approach of a big brand like Supreme, where a limited number of new products are offered for a short window of time in order to build buzz.

https://www.modernretail.co/platforms/with-gay-burger-the-pop-up-model-got-an-influencer-twist/