Quick, what’s Microsoft’s most venerable franchise? Nope, it’s not Office (1990), Windows (1985) or even Word (1983). It’s actually Microsoft Flight Simulator, first released in November 1982.
Thirty-eight years later, on Tuesday, Microsoft is releasing a stunning, groundbreaking new version of Flight — the first since 2006 — for exactly the same reason. Microsoft is no longer an upstart, but Flight may provide the most vivid, consumer-friendly demonstration in years of how the bleeding edge of modern technology can provide fundamentally new human experiences and (quite literally) change how we see our world. In that sense, Flight may become Microsoft’s most effective marketing vehicle in years.
What makes the new Flight so revolutionary is that it’s simply the most detailed and realistic model of Earth yet created. Call it a digital twin.