The reason why messaging apps are so popular and continue to grow, and more and more people are spending more and more time on them, is just because communicating with other people one-on-one is a basic human need that has been with us for the last few thousand years, and is going to be with us for like however long we have as a species. Then there is small-group communication, four or five friends or so forth. And then from there, you go to one-to-many, when there is a sort of community type of thing, like churches and rotary clubs and all of that stuff. You almost can imagine the world of communication in those concentric circles: a small core, and then it grows from there.
Bundling is the new unbundling. Read more