TikTok’s Videos Are Goofy. Its Strategy to Dominate Social Media Is Serious.

China’s first big hit in the U.S. uses an advanced algorithm to personalize its addictive video-sharing app, and parent Bytedance’s enormous ad spending on Snap, Facebook and Instagram aims to hook their users. Privacy advocates and parents are taking notice.

https://www.wsj.com/articles/tiktoks-videos-are-goofy-its-strategy-to-dominate-social-media-is-serious-11561780861