#TheNorthFacexGucci Campaign

Unveiling the #TheNorthFacexGucci collection by Alessandro Michele in a campaign shot by Daniel Shea. Set in the Alps, the collaboration collection is worn by a group of hikers, who camp by the lakes in a trip to the great outdoors. The forests and peaks of the region form a vast and breathtaking scenic backdrop to the imagery, capturing colorful, candid moments of group activity reminiscent of holiday snaps. The campaign’s atmosphere evokes the aesthetic of the 70s, when The North Face was a thriving outdoor retailer based in Berkeley, California and shared a factory and storefront adjacent to Credence Clearwater Revival’s practice studio—whose iconic song ‘Bad Moon Rising’ is featured throughout the video campaign. The collection will launch in #GucciPins in China from December 29, touching down around the world in the first weeks of January. Beginning December 23, enter a special draw online for early access in some countries to the collection on Gucci.com.

Art direction: Christopher Simmonds
Makeup: Thomas de Kluyver
Music: ‘Bad Moon Rising’ by Creedence Clearwater Revival