The truth behind filter bubbles: Bursting some myths

A filter bubble is a state of intellectual or ideological isolation that may result from algorithms feeding us information we agree with, based on our past behaviour and search history. It’s a pretty popular term that was coined by Internet activist Eli Pariser, who wrote about a book about it.

https://reutersinstitute.politics.ox.ac.uk/risj-review/truth-behind-filter-bubbles-bursting-some-myths