The New Wave of Fishless Fish Is Here

Food scientists and marketers are creating healthy, plant-based, imitation tuna, crab, and shrimp that look and taste like the real thing.

Many of the most popular seafoods now suddenly face direct competition from dozens of startups offering animal-free alternatives. The industry is still tiny, but sales of plant-based foods have surged 29 percent in the past two years, compared with just 4 percent overall for U.S. retail foods, and many expect the category to follow the arc of plant-based milks, which now account for 14 percent of all retail milk sales.

This is happening just as the seafood industry grapples with COVID-19, which has forced changes to its business model—sales of fresh seafood in restaurants cratered, while canned and frozen seafood surged. The seafood aisle of 2021 may look significantly different from the one that took a hit in the first quarter of 2020. And from what I’ve seen and tasted, a great deal of it may have nothing to do with the sea.

The food industry is changing again, read more.