The New Creator Playbook: Jumpstarting Communities Through Tokens

Web3-native creators like Daniel represent the vanguard of a new model for the creator economy. We’ve written extensively about how networks and platforms can distribute user ownership through tokens in order to grow bigger and faster. Similarly, tokens also represent a powerful new tool for creators to bootstrap audiences and capital. Instead of creating content for free with the hopes of gradually growing an audience and one day being able to monetize it, creators are now able to monetize and build an audience upfront through tokens—and then use that money and that following to produce their content and grow their business.

In other words: web3 has inverted the traditional online content creation model. It’s a paradigm shift that will have significant implications for how creator work gets done, how followers relate to the work of creators, and how the broader creator ecosystem functions as a whole.