The making of Amazon Prime, the internet’s most successful and devastating membership program

It’s easy to forget now, but Amazon wasn’t always the king of online shopping. In the fall of 2004, Jeff Bezos’s company was still mostly selling just books and DVDs. That same year, Amazon was under siege from multiple sides.

https://www.vox.com/recode/2019/5/3/18511544/amazon-prime-oral-history-jeff-bezos-one-day-shipping