The literary scholars Mark Turner and Francis-Noël…

“The literary scholars Mark Turner and Francis-Noël Thomas have identified the stance that our best essayists and writers implicitly adopt, and that is a combination of vision and conversation. When you write you should pretend that you, the writer, see something in the world that’s interesting, that you are directing the attention of your reader to that thing in the world, and that you are doing so by means of conversation.”

– Steven Pinker - http://edge.org/conversation/writing-in-the-21st-century