The Internet is for Porn

Giggles, eye-rolls and the occasional moral scold aside, porn is a gigantic industry that serves an equally enormous popular demand. The cavernous disparity between the demonstrably massive popularity of porn and our popular unwillingness to even acknowledge it exists is a truly bizarre facet of American puritanical culture.

While the oft-cited stat that porn is a third of all internet traffic is probably a myth, search engine companies say it represents about 10-15% of all queries. That’s a lot! Pornhub alone received about 120 million unique visitors a day even before COVID forced everyone indoors. By comparison, CNN reported a record-breaking 148 million uniques in the month of January. (Fox News had only 104 million.) No one’s quite sure how large the entire porn industry is, but it’s safely assumed to be in the $5 billion range at least – around a third the size of the global video game industry.

In other words, porn is a huge, popular and extremely mainstream industry – which people insist on not talking about and enjoying in private. (Or maybe in a private browser window.)

https://themargins.substack.com/p/the-internet-is-for-porn