The future of micromobility: Ridership and revenue after a crisis

The COVID-19 crisis is causing serious disruptions to the multibillion-dollar micromobility industry. Our analysis indicates that a full recovery is possible, as long as companies prepare for the next normal.

The blow to micromobility came just as the industry was accelerating. In 2019, a banner year, our models predicted that the micromobility industry would be a $300 billion to $500 billion market by 2030. Our benchmark assessment of micromobility’s potential impact on the city of Munich also suggested good things ahead. Then, the pandemic hit. With the number of passenger-kilometers traveled declining 50 to 60 percent worldwide since the onset of the COVID-19 crisis, use of micromobility solutions has declined dramatically. To determine the full impact of the pandemic on this sector, as well as on future developments, we examined micromobility over three time horizons

https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/the-future-of-micromobility-ridership-and-revenue-after-a-crisis