The Fake Artists Problem Is Much Worse Than You Realize

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The fake artist problem on streaming platforms is far more ominous than it seems at first glance. You might think this can’t be much different than a cover band, no? Or, at worst, maybe it’s just another form of music piracy, which has been happening for ages.

The root of the problem is the increasingly passive nature of music consumption. People will often ask Alexa, or some other digital assistant, to find background music for a specific task—studying, workout, housework, relaxation, etc. Or they will rely on a pre-curated playlist for that purpose. They don’t pay close attention to the artists or song titles, and this is what creates an opportunity for abuse.