The Difference Between a First Mover and a Category Creator

Last year, when SAP spent $8 billion to acquire the online research firm Qualtrics, a price that was roughly 14 times the company’s projected 2019 sales, SAP’s CEO defended the deal by citing a statistic.

https://hbr.org/2019/11/the-difference-between-a-first-mover-and-a-category-creator