The colonization of subcultures
“Today, the marketing machine can at best put its muscle behind a Justin Bieber and create coarse, large-scale culture whose manufactured nature is obvious to all but the dimmest of observers.
Tomorrow, it will be able to create tiny, niche cultures whose members will either sincerely believe that the subculture is their own creation, or ironically not care that it has been manufactured for them to find through engineered serendipity.”
Venkatesh Rao – “Peak Attention and the Colonization of Subcultures” – ribbonfarm.com