The Attention Economy (A Professor’s Perspective) | The Prof G Show

On this episode of the Prof G Show, Scott Galloway examines some of the top brands competing over the most scarce asset in the 21st century: attention.

0:00 The Attention x Affluence (A2) Matrix
1:15 Quadrant 1: Luxury
4:03 Quadrant 2: Mass Market
5:12 Quadrant 3: Menaces
6:04 Quadrant 4: Underachievers
9:30 Making Informed Decisions

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