From Idea to App Store: A Design Sprint Case Study »

If you’ve ever worked on an app, you can only dream of that feeling of pure joy when you open the App Store and see your app featured on the homepage.

How to Build Engaging Immersive Experiences for our Users »

By Elisa Goyeneche & Josefina Blattmann. Whether we are playing a video game on our smartphone, watching a movie at the cinema or about to ride Space Mountain, we are dealing with immersive experiences.

In Praise of Gentrification »

How To Explain An Idea »

This article has a companion: Have An Idea: Here’s How To Start. It also has an original from 2011 — How To Explain An Idea: A Mega Post. Since I originally wrote this in 2011, the robots came. Some of them are starting to have ideas.

Convincing people to see your movie »

Kyle here. Spent the week putting a presentation together. A few quick notes from that: I love making presentations. I passionately believe it’s one of the main things I am paid to do and take pride in it.

Describing Personas »

People seem to fall into a hole when writing personas, even when they’re doing it based on research: they use demographics to divide between segments and to represent thinking styles. This is a problem. So, to start, here’s a little quiz.

Yes, Personas Focus on Demographics (And How to Fix That) »

This heuristic makes a great point: if only a few people claim you’re wrong, you can probably ignore them; however, if lots (or the majority) of people say you’re wrong, you should reevaluate your position.

The Messy Fourth Estate »

I want to believe in journalism. But my faith is waning.

The “Facebook Nevers” »

The numbers are in and the trend is clear. That is, there is no trend. Despite months of controversy, users don’t seem to be leaving Facebook. Certainly not in any meaningful way.

The Insecurity of Freelance Work »

The decline of the conventional job has been much heralded in recent years. It is now nearly axiomatic that people will work for a range of employers in a variety of roles over their lifetimes, with a much more flexible schedule than in the past.