Stacking the Bricks: How the Blog Broke the Web

Stacking the Bricks: How the Blog Broke the Web

I first got online in 1993, back when the Web had a capital letter — three, in fact — and long before irony stretched its legs and unbuttoned its flannel shirt. Back when you could really say you were surfing the net.

And the first thing I did when I logged on line, every single time, for years was to load up Netscape’s What’s Cool.

What’s Cool billed itself as the best way to learn what cool new web pages had appeared… across the WHOLE (Earth) Internet. And for a time, it truly was.

“Google Was Not a Normal Place”: Brin, Page, and Mayer on the Accidental Birth of the Company that Changed Everything | Vanity Fair

“Google Was Not a Normal Place”: Brin, Page, and Mayer on the Accidental Birth of the Company that Changed Everything | Vanity Fair

In 1996, as the World Wide Web was taking off, Larry Page and Sergey Brin watched from the sidelines. Unlike the rest of Silicon Valley, they weren’t interested in using the Internet to buy and sell stuff, or to read and publish stories, or even to score Grateful Dead tickets.