Squaring up: how Insta-fashion is changing the way we shop

We’ve all bought them at some time or another: the perfect pair of shoes. Stylish, comfortable – the kind you wear with everything until they fall apart, and you have to start scouring the internet for a replacement.

https://www.theguardian.com/fashion/2019/mar/31/squaring-up-how-instagram-fashion-is-changing-the-way-we-shop