Speculative ad formats for the post-newsfeed world

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You fish where the fish are.

As a business – an advertiser – there is an upcoming need to reach people in spaces that currently do not allow for gathering personal data, targeting ads, or collecting conversion metrics. Maybe tools to collect said data can be built. But that would be very much against the tide of GDPR and consumer sentiment.

Instead: let’s think about how to advertise with the minimum of data, not the maximum.


Matt Webb is not to be ignored. Read more