Soraya Darabi – The Future of Mass Consumer Desires Via Millennial Hipsters Today – What’s Now NY

Soraya Darabi – The Future of Mass Consumer Desires Via Millennial Hipsters Today – What’s Now NY
Almost all businesses – from early stage investors to small firms to multinational corporations – wrestle with some form of trying to figure out what leading consumers really want now, and what the bulk of consumers will obviously want tomorrow. Soraya Darabi, our next guest at What’s Now: New York, is a bonafide expert in figuring out what’s cool now that’s coming next. The relatively young entrepreneur co-founded a couple highly successful venture-backed businesses, the retail startup Zady, one of Fast Company’s top 10 most innovative retail companies in 2014, and the Foodspotting app, acquired by OpenTable.