Sir Martin Sorrell on the future of first-party data

Watch the full interview on Think with Google APAC:

Renowned for his 30-plus years at WPP, Sir Martin Sorrell is convinced that one critical factor will redefine the future of digital marketing: first-party data. In a conversation with Matt Brocklehurst, Google APAC’s head of platforms marketing, the advertising trailblazer shares his thoughts on how data drives better creative, the importance of transparency, and how brands should navigate 2020 and beyond.