Beyoncé has an elaborate, painstakingly updated personal archive. Writer Amy Wallace described a “long, narrow room [in Manhattan] that contains the official Beyoncé archive, a temperature-controlled digital-storage facility.” Its contents form a nearly complete record of her image: years and years of photographs, interviews, shows, PhotoBooth confessionals, and footage taken by a dedicated visual director. The archive is said to be modeled on NBC’s library, complete with “labeling, date-stamping, and cross-referencing.”
Nearly 15 years ago, before livestreams and selfies became everyday modes of communication, Beyoncé began shooting “practically her every waking moment, up to 16 hours a day, since 2005.” Over time, people reacted snidely to this news.
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