Pre-talk

Pre-talk

“And the company took even more radical measures: starting in July 2016, a new app was prepared for Trump campaign canvassers with which they could find out the political orientation and personality profile of a particular house’s residents in advance. If the Trump people ring a doorbell, it’s only the doorbell of someone the app has identified as receptive to his messages, and the canvassers can base their line of attack on personality-specific conversation guides also provided by the app. Then they enter a subject’s reactions to certain messaging back into the app, from where this new data flows back to the control rooms of Cambridge Analytica.”