Peter Saville: How to rebrand a fashion label

In late 2018, a graphic charting the evolution of luxury typefaces went mildly viral. They demonstrated a growing homogeneity in visual culture, as brands from across the spectrum – from Rimowa to Balenciaga to Diane von Furstenberg – anchored their identities to bold new sans serif logotypes.

https://www.voguebusiness.com/companies/peter-saville-fashion-logo-design-burberry