Op-Ed | How Luxury Became Fast Fashion

Covid-19 has hit fashion sales hard. It is also driving the completion of a long but radical reboot that started 20 years ago, shifting high-end fashion away from its elitist, luxury traditions towards the logic of fast fashion targeting the masses by the millions.

https://www.businessoffashion.com/articles/opinion/op-ed-luxury-fast-fashion-collaboration-karl-lagerfeld-hm