NFTs and Luxury: A Conversation With Ian Rogers of Ledger and Benoit Pagotto of RTFKT Studios

Over the past year, non-fungible tokens (NFTs) have become one of the hottest trends from the world of crypto to go mainstream, drawing heavy attention from the art world, luxury brands, and celebrities and other public figures.

So my point is that NFTs are actually going to prove to be an incredibly important resource in that expansion of being a direct-to-consumer business. That’s why it’s actually where luxury is probably going to lead the way. And any brand that is really focused on becoming a direct-to-consumer business, like Nike is, like Adidas is, like Dr. Martens are, I think that that’s where you’re going to see a lot of quick and smart adoption.