Native media, platform wars

Native media, platform wars

It’s no secret, writes Piechota: “Publishers whose content enjoys the highest reach and engagement on social platforms have dedicated teams that repurpose and produce content tailored to specific platforms, their audiences, contexts of use, and styles. Just to prepare for Snapchat Discover, magazine publishers have built newsrooms of up to 10 full-time employees: editors, video editors, and graphic designers. CNN’s team has three members; The Wall Street Journal, five; the Daily Mail, eight; and Refinery29, a magazine for female millennials, 10. Social video operations employ many more: There are 35 people on the video team at Elite Daily, a millennial site, and more than 100 at BuzzFeed.”