Luo Tianyi is China’s most popular virtual idol among an estimated 30 to 40 holographic celebrities in the country. The trend originated in Japan, which has a long history of making virtual idols. The most famous is holographic pop star Hatsune Miku, who sings with a synthesized voice and has done several concerts in China, performing in both Chinese and Japanese.
Their fanbase overlaps with the same subculture that’s interested in comic books, anime, and cosplay. In China, this market is expected to reach about $30 billion this year, according to a report by iResearch.