Neom, the Saudi crown prince’s urban megaproject, is supposed to have a ski resort, swim lanes for commuters, and “smart” everything. It’s going great—for the consultants.
The chosen site in Saudi Arabia’s far northwest, stretching from the sun-scorched Red Sea coast into craggy mountain badlands, has summer temperatures over 100F and almost no fresh water. Yet, according to MBS and his advisers, it will soon be home to millions of people who’ll live in harmony with the environment, relying on desalination plants and a fully renewable electric grid.
https://www.bloomberg.com/features/2022-mbs-neom-saudi-arabia/