Mastering TikTok Mobile Ads: Takeaways from Six Months in the Self-Serve Beta

After several years of eye-popping growth, TikTok has elbowed its way into contention as a major social platform. As expected, this has led to huge interest from marketers eager to nurture relevancy and grow market share amongst it’s 800M-odd monthly active users.

https://www.headlight.co/blog/tiktok-for-app-advertisers/