James Bridle, Difficulty Increases Understanding (SPAN Short)

Welcome to #SPAN18. In this short, artist James Bridle explores the role of designers, the trap of simplicity, and how difficulty can actually increase understanding. Watch the full talk: https://youtu.be/DxuVxDc5o3k?t=9810

Watch more SPAN Helsinki talks: https://goo.gl/f8Eqq4