Instagram needs stars, and it’s built a team to find them

Nobody knows what to call Justin Antony. Not Instagram influencers, not their managers. They’ve referred to him as a “doctor,” but he’s not an MD. They’ve also called him an “Instagram dad” (which is the “worst thing,” according to Antony). He’s more of a coach.

https://www.theverge.com/2019/4/4/18293981/instagram-igtv-influencer-stars-talent-scouting-justin-antony