Inside China’s Warring Online Fan Groups

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Can love be quantified? Most people would probably say no, but China’s celebrity super fans disagree. They measure their devotion to their favorite stars by the hours they spend obsessively promoting them on social media.

The phenomenon has turned China’s top internet platforms into a battle zone in which warring fan groups compete to get their idols to the top of the trending charts. These campaigns have become so intense, fan groups have set up dedicated “data fan” divisions. Group leaders operate special social media accounts to coordinate their troops of data fans — and exhort them to prove their loyalty by raising their “data contributions.”

Celebrity is not about famous people. Read more