Ikea product shots have been fake for years. Now it’s taking CGI even further

In 2014, the world was shocked to learn that the carefully coiffed scenes inside Ikea catalogs were actually not real photographs of real objects. At the time, approximately 75% of the photos were built with detailed, digital 3D models.

https://www.fastcompany.com/90549587/ikea-product-shots-have-been-fake-for-years-now-its-taking-cgi-even-further