How to Succeed in Business by Bundling – and Unbundling

Much of the business story of the digital age so far has been about taking products and institutions apart — unbundling them. Music CDs were unbundled into MP3s that were sold (and illicitly downloaded) individually. Newspapers have been unbundled by blogs and classified ad sites.

https://hbr.org/2014/06/how-to-succeed-in-business-by-bundling-and-unbundling