How TikTok is changing the music industry

For a music industry hobbled by a year of shuttered festivals, silent clubs, and canceled recording sessions—an industry that had generally been financially imperiled and uncertain since the invention of Napster—this was yet more evidence of the growing impact of TikTok on the music industry.

Three short years after its debut in America, the Chinese-owned app could have been relegated to Gen Z teens who embraced the dance fads and quirky memes that quickly dominated the platform. Instead, TikTok is now considered by many to be a major player in music, with the power to reinvent the path to stardom and upset the long-held power imbalance between artists and executives.

https://qz.com/1974026/how-tiktok-is-changing-the-music-industry/

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