How TikTok Chooses Which Songs Go Viral

When Megan Thee Stallion took off her bright orange mask and walked onstage to accept her Grammy on March 14, she fought back tears and thanked God, her mother, and her managers for helping her become the first female rapper to win the award for best new artist in two decades.

https://www.bloomberg.com/news/articles/2021-04-22/how-to-go-viral-on-tiktok-like-megan-thee-stallion-play-the-app-s-game