How Red Bull makes money selling nothing

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Red Bull sells 7.5 billion cans every year.
That’s close to one can per person in the world.
People love this stuff!
You see the Red Bull logo everywhere.
But, it doesn’t even come close to Coca-Cola, which sells 1.9 billion units each day!
So, how does Red Bull pay for all this?

0:00 Red Bull – Intro
1:04 Red Bull – A cure for Jetlag
3:12 Red Bull – A Global Opportunity
5:57 Red Bull – How Red Bull was born
6:57 Red Bull – The one controversial ingredient
10:10 Red Bull – It’s all in the Sale
12:20 Red Bull – Selling nothing but looks

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