How Pantone Comes Up With New Colors for Its Authoritative Guide

This is just one of many color-related phrases that Pressman, who serves as the vice president of the Pantone Color Institute, repeats like mantras: red is passion and energy; blue is seriousness and stability. Purple is royalty.

http://mentalfloss.com/article/88445/how-pantone-comes-new-colors-its-authoritative-guide