How digital commerce is evolving in Kenya

As Amazon-type e-commerce—personified in Jumia—flounders, African entrepreneurs are finding ways to sell online that combine how people shop in malls with the convenience of retail corner shops, the shops that dominate grocery and small housewares. E-commerce in East Africa (and elsewhere on the continent) is changing to something that can be argued, closely resembles the dark-store delivery model. The main difference is that instead of hub-and-spoke warehouses serving as fulfilment centres, retail corner shops—dukas, as they are called in Kenya—are not repurposed warehouses.