Getting political is becoming profitable for influencers in Peru

“I am rather lucky that brands are all about ‘disruptive’ influencers now. They have embraced my political positions, even if they are controversial,” she tells Rest of World, careful to ironically air quote the buzzwords often thrown around at marketing meetings. The performance of authenticity might be a tricky business, but Salan seems to have squared that circle, finding no contradiction in describing her online persona as both honest and performative.

https://restofworld.org/2021/getting-political-is-becoming-profitable-for-influencers-in-peru/