Ecommerce as Video’s Killer App

As online video platforms seek a business model beyond advertising, and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce apps, but all ecommerce apps may also have to become video apps.

https://a16z.com/2019/08/06/ecommerce-as-videos-killer-app/