Design Is [Dreaming] : Curiosity and innovation

Design Is […] is a monthly speaker series on the future of design and creativity. Each public talk is centered on a theme, and the series highlights a broad range of perspectives on everything from human-centered design to VR and ethics. Learn more at →

Disruption has proved itself an exponential and compounding set of forces. Organizations are looking for new answers to foster sustainable growth while their core businesses continue to experience challenges deep within their foundational principles. Enterprises need to cultivate new capabilities, and in particular, creative capabilities to help themselves navigate an uncertain future full of emerging new realities.

In this talk, Kevin shares his personal journey navigating career chapters in engineering, business and design, and shares how that experience has shaped his unique perspective on innovation and informed his recent journey as a creative entrepreneur. Kevin will provide insights on how design practitioners can prepare themselves to be better fit-for-the-future.

Kevin Bethune is the Founder and Chief Creative Officer of dreams • design + life, a “think tank” that delivers design & innovation services using a human-centered approach. Kevin began his career as a mechanical engineer in the nuclear power industry. This chapter gave him deep product experience working with high performing teams across several nuclear reactor upgrade campaigns. After his MBA, Kevin joined Nike in a business capacity, but quickly navigated to the Global Footwear product engine to drive advanced digital product creation capabilities, discovering the world of design in the process. After solidifying his creative foundation through further studies at ArtCenter College of Design, Kevin co-founded distinct design & innovation capabilities at two Tier 1 management consulting firms in Booz & Co. and the Boston Consulting Group (BCG). As VP of Strategic Design at BCG Digital Ventures, he led a large cohort of designers that would influence and shape every corporate venture spun out from the incubator. Kevin recently left BCGDV to carve his own path, founding dreams • design + life in 2018.


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