Deception vs authenticity: Why the metaverse will change marketing forever

Because this is a targeted VPP, others around you would not see the same promotional content. Instead, users near you will encounter different promotional artifacts customized to their profiles.  A teenager might see people drinking a particular brand of soft drink, while a child might see a group of kids playing with a particular toy.  Some of these encounters might be highly stylized, while others will be so accurately integrated into the virtual or augmented world, that they will not be easily distinguished as advertisements. VPPs can therefore be defined as follows:

Virtual Product Placement (VPP) is a simulated product, service, or activity injected into an immersive world (virtual or augmented) on behalf of a paying sponsor such that it appears to the user as an integrated element of the ambient environment.