COVID-19 has dealt a harsh blow to countless retailers, many of which were already struggling. However, RH, formerly Restoration Hardware, is doing rather well. The company’s stock price had cratered in March 2020 and struggled in early April, as forced lockdowns endangered retail. But by December 2020, shares had rebounded and risen more than 110 percent since the beginning of the year. RH is now ambitiously trying to turn it into a global luxury brand providing an array of services.
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Can Restoration Hardware Become A Global Luxury Brand?