Building the Middle Class of the Creator Economy

The sustainability of nations and the defensibility of platforms is better when wealth isn’t concentrated in the top 1%. In the real world, a healthy middle class is critical for promoting societal trust, providing a stable source of demand for products and services, and driving innovation. On platforms, less wealth concentration means lessening the risk that a would-be competitor could poach top creators and threaten the entire business.

So, is inequality inevitable among creators? Perhaps to an extent. Not everyone can become a celebrity, but there are examples of middle-class creators: those that aren’t household names but have a solid base of customers who provide the foundation for a decent income.