Behind closed doors: The new social media

Behind closed doors: The new social media »

2016 will be the year that news organizations realize that messaging and chat apps are not just another channel to leverage, but are representative of a significant change in what “social media” is. This is a change that will create dramatic challenges to the distribution strategies and business models that have been built upon an understanding of social media that no longer holds. This may be a year where we learn that, once again, the sands of the Internet have shifted beneath our feet.