Apple, Its Control Over the iPhone, The Internet, And The Metaverse

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One of the neat things about the internet is who created it, why, and how.

The web’s cross-platform, standards-based and non-profit origins are inseparable from the internet’s rapid growth, the trillions of dollars in companies that have been founded over the past 30 years, and the positive societal impact of these companies (e.g. a drop in the cost and increase in the quality of communications, the reduction in gatekeeper power, lowered transaction fees, etc.). 

Today’s heavily conglomerated internet giants remain mindful of the fact that open APIs, common standards, exportable data, etc., all help grow both the internet technology acceptance model and, in most cases, their own bottom lines. But these companies are less concerned with how the overall market grows than their share and control of this growth. Technology companies, almost by definition, prefer that the market build on top of or through them than have new entrants build around or in competition with them. As a result, the same companies that emerged thanks to openness tend to reject these principles where they might undermine their strategic position.

Matthew Ball talks a good platform game. Read more